It is undeniable that with the advancement of 5G technology, multiple industries will change and excel for the better. We can expect to experience cutting-edge and revolutionary customer experiences together with the digitisation of entire business models.
5G technology, with its high data speeds, low latency, connection density, and other revolutionary qualities will drive new vertical industries, smart city applications and will help to propel businesses into the future. For one, the retail industry will soon be covered head to toe in all things digital, from customer in-store experiences, e-commerce experiences, to warehouse management, and efficient and real-time stock management.

With 5G and other 5G powered technologies, plus Internet of Things (IoT), mobile apps and innovative trends, the retail industry will be getting an overhaul that benefits the customer, brand, and other third parties. Retailers will be able to utilise and implement new technologies that leverage on the qualities of 5G, such as: augmented reality, virtual reality, personalised digital signage, video and pattern recognition of shoppers, interactive mobile apps, data collection, real time monitoring, facial recognition, mobile inventory and more. The future of retail is coming and soon a virtual retail reality filled with digital experiences will become the norm.
There’s so much in store for you with 5G
The innovation of 5G has the potential to bring back the demand for brick-and-mortar stores as 5G can help to differentiate brands from each other, lure potential customers in and provide them with an elevated and immersive shopping experience.
5G will provide customers with an entirely new shopping journey that begins before they even enter the store. It will have the capabilities to entice potential and existing customers in to explore and experience something new, plus provide customers with a unique customer service experience that will make them feel valued and considered.

With the use of RFID, Artificial Intelligence, Facial Recognition technology, and Pattern Recognition, customers can expect to have individualised in-store experiences that will enhance their shopping journey. Clothing racks, dressing rooms, interactive screens and mirrors will be able to communicate with each other and with customers to offer helpful input and customisations. For instance, computers using Facial Recognition technology will be able to take visual cues from facial expressions to offer personalised and specific buying suggestions. While smart dressing rooms and interactive screens using RFID and other technologies will enable shoppers to connect seamlessly with on-ground salespeople if they need assistance in retrieving a different size, colour or type of item. Even more, this innovation will also enable customers to connect to their social media and social network to help with buying decisions.

Shoppers can expect efficiency on all levels during their buying journey and when checking out at the store. Point of Sales systems are already getting an upgrade but with the utilisation of 5G, e-wallets, smart watch and mobile payments, will become the main methods of payment at all traditional and non-traditional stores; pop-ups, markets and more.
An online world of retail awaits
The world of e-commerce is booming with the online retail industry becoming the preferred platform for shoppers to purchase items. So, just imagine the possibilities that 5G will bring to online e-commerce platforms. 5G’s high data speeds, low latency, connection density and connection strength, will impact the traditional e-commerce platforms and influence mobile purchases for the better. Shoppers will have an enhanced shopping user experience online where they can connect with customer service chat bots and get their questions and direct requests answered without interruption. Even more, slow loading times will become a thing of the past and shoppers will be able to make purchases in an instant whilst engaging with high quality videos and images online. Online stores will also have access to accurate data analytics to help brands understand their customers better and offer accurate and relevant advertising and suggestions to their customers.
Retailers will be able to build relationships with new and existing customers and change the narrative on how they shop and connect. In-store and online analytics will be applied to every phase of the retail process, which will provide customers with an enhanced shopping experience, and retailers with more insight on who their customers are. Brands will be able to identify customer purchasing patterns and behaviours and better target their key audience and market with individualised messaging based on location, interests, and previous buying decisions.
5G will affect business operations, management and marketing. For example, store inventories can be tracked by IoT sensors that can send real-time updates so businesses will be able to track their SKUs remotely and in real-time. While predictive analytics and artificial intelligence will be able to predict where the demand will be for products, conduct competitor reviews and ensure optimised pricing over competitors.
What’s Next?
The landscape of multiple vertical industries will change and advance for the better, offering both businesses and consumers a whole new world of experiences and seamless connectivity. The advancement in 5G technology will also help to power other cutting edge technologies so the future landscape of retail really is full of immense possibilities that is yet to be discovered





























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